Certificate in Marketing Management

This qualification provides an introduction to the LSBM Diploma in Business and Management.

The Certificate in Marketing Management is designed for people with no or little previous exposure to the subject and can be taken individually or used to progress to the LSBM DBM if taken in conjunction with all other 7 certificates.

Aims

To help you learn and practice, as a working or aspiring marketing officer/manager, about:

• the process of understanding the needs of the market
• analyzing the challenges and opportunities created by the market environment and creating a "marketing mix" that responds to market needs
• exploring basic concepts, principles and activities involved in modern marketing
• marketing within the integrating framework of the marketing management process that consists of organizing marketing planning, analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort